13th December 2010
Copyright (c) 2010 Richard Seppala
To Increase Your Marketing ROI, First You Have to Know What It Really Is!
In scores of crime TV shows and movies where they're trying to bust a crooked operation, an investigator always ends up saying, "Follow the...
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02nd December 2010
Copyright (c) 2010 Richard Seppala
Use the Right Tools to Increase Your Marketing ROI
I can't tell you how many expert marketers run into the same problem as my clients - is what they're spending on their marketing and advertising actually making th...
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30th November 2010
Copyright (c) 2010 Richard Seppala
I want to talk about a favorite subject of any business person - getting new clients and customers. It's pretty obvious that no company or practice can grow without it. As a matter of fact, you can't help but shrink...
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08th July 2010
Copyright (c) 2010 Richard Seppala
Your Own 'Reality Show' Could Send Your ROI Ratings Sky-High!
I want, to talk about why you just might need to make someone else the boss ' even if it's at your own business!
Yes, not only am I advocating puttin...
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27th May 2010
Copyright (c) 2010 Richard Seppala
Increase Your In-house ROI with 'Mystery Video.'
They say a picture is worth a thousand words - meaning it tells a story instantly. You see clearly what there is to see, without too much effort. If someone had to d...
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05th May 2010
Copyright (c) 2010 Richard Seppala
When you run your business, can you imagine not knowing the Who, What, When and Where ' let alone the Why - of the product or service you're selling? Sounds ridiculous, right?
Well, a lot of business people approac...
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26th March 2010
Copyright (c) 2010 Richard Seppala
Capture and Convert Your Leads to Improve Your Marketing ROI.
I'm here to remind you about the importance of making sure your marketing has a foolproof way to deal with generated leads.
So many people spend so m...
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19th June 2009
Copyright (c) 2009 Richard Seppala
Paying Attention to New Prospects
We've all been there ' you go to a restaurant, sit down with your family or your date, and the place is packed. The service staff is swamped ' they hurry past your table at 100 mp...
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04th June 2009
Copyright (c) 2009 Richard Seppala
Are You Losing Customers Who WANT To Do Business With You?
If you run a business, I'm sure you'd love it if someone knocked at your door, you answered it and, there, in front of you, was someone asking if they coul...
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29th May 2009
Copyright (c) 2009 Richard Seppala
The "Ins and Outs" of WOM Marketing
Word of Mouth (or WOM, if you can handle another acronym) has long been seen as one of the most effective ways to increase ROI inexpensively. It's the concept behind most of the...
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21st April 2009
Copyright (c) 2009 Richard Seppala
Why Your Marketing Shouldn't Be All About You
Would you believe a picture of a frog can improve your ROI? Well, it's true. While most conventional marketing would have you believe that your brand should represent...
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16th April 2009
Copyright (c) 2009 Richard Seppala
How a New Study Can Help You 'Touch Up' Your Marketing
According to a new study about to be published in 'The Journal of Consumer Research,' shoppers who actually touch products while they're shopping are more like...
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04th March 2009
Copyright (c) 2009 Richard Seppala
How to Even Out Business Ups and Downs
Businesses of all sizes are now looking at their bottom line and realizing they're hungry for customers. Suddenly, because of the recession, they're cooking up new recipes fo...
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30th January 2009
Copyright (c) 2009 Richard Seppala
Are Your Sales "Falling Through the Cracks?"
Hey, here's a news flash. The economy? Not doing so well.
And for anyone who thought a new year and a new president would provide an instant fix? Well, scratch tha...
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28th January 2009
Copyright (c) 2009 Richard Seppala
Achieve Your Marketing Goals By Using ROI Measurement!
When it's Super Bowl time, we all hold our breath and hope for a good game - not one of those lopsided laughers where, by halftime, everyone knows who's going ...
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